PLAY is about a mission to make technology a delight, an experience, simplify the mystery of technology while turning it into an enriching consumer experience. PLAY, our aim is to bring down those walls and let the consumer experience technology albeit in the simplistic realms of the consumer experience. PLAY is about sharing the technology through devices which make the lives of the people simpler, better and fantastic. A delightful device experience will be central to the brand offering. The company capitalizes on the latest digital technologies to create Internet-of-Things (IoT) devices in the activewear and home automation markets. A technology-led by consistent endeavor for innovation and improvement with a delightful experience and customer convenience is the motto of PLAY.